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Online publishers launch At-Work Brand Network

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San Francisco--Five of the largest online publishers have launched the At-Work Brand Network, an advertising sales consortium that targets online business users at work. The publishers are CBS MarketWatch, CNET Networks Inc., NYTimes.com, USAToday.com and Weather.com.

The network lets advertisers place one order and submit creative to one source, rather than dealing with separate publishers. It also provides reporting.

So far, interactive ad agencies Avenue A and White Horse have signed up to work with the network and will place ads on the At-Work Brand Network for their client AT&T Wireless.

According to a media consumption study from the Online Publishers Association, conducted with Millward Brown IntelliQuest, the Internet audience exceeds that of radio, newspapers, television and print during weekdays. The At-Work Brand Network is designed to give advertisers easier access to this audience, the publishers said.

--Kate Maddox

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