The network lets advertisers place one order and submit creative to one source, rather than dealing with separate publishers. It also provides reporting.
So far, interactive ad agencies Avenue A and White Horse have signed up to work with the network and will place ads on the At-Work Brand Network for their client AT&T Wireless.
According to a media consumption study from the Online Publishers Association, conducted with Millward Brown IntelliQuest, the Internet audience exceeds that of radio, newspapers, television and print during weekdays. The At-Work Brand Network is designed to give advertisers easier access to this audience, the publishers said.