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BtoB

Online Publishers Resources

Published on .

By the numbers

Ad spending on newspaper Web sites rose 31.5% last year to $2.70 billion.

Web site spending accounted for 5.4% of all newspaper ad spending in 2006. Source: Newspaper Association of America

Ad revenue for business publications grew 0.61% in 2006, while ad pages were up 0.68%. Source: American Business Media's Business Information Network

Web traffic to the blog pages of the top 10 online newspapers grew 210% in December, compared with the year-earlier period, reaching 3.78 million views.

The overall audience for the newspapers' Web sites grew 9% to 29.94 million.

Source: Nielsen//NetRatings

They said it

"Online publishing is a big area of growth for us, and we are clearly employing resources to build that business; but it's dangerous to be totally dependent on advertising revenue if there's ever a large pendulum shift."

—Neal Vitale, president-CEO of 1105 Media

Source: BtoB, March 12, 2007

"A number of companies are doing this. They are becoming more of a consultancy practice to help their customers talk to their customers better."

—Gordon Hughes II, president-CEO of American Business Media, on the trend toward integrated, consultative marketing

Source: BtoB, Feb. 12, 2007

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