Ad spending on newspaper Web sites rose 31.5% last year to $2.70 billion.
Web site spending accounted for 5.4% of all newspaper ad spending in 2006. Source: Newspaper Association of America
Ad revenue for business publications grew 0.61% in 2006, while ad pages were up 0.68%. Source: American Business Media's Business Information Network
Web traffic to the blog pages of the top 10 online newspapers grew 210% in December, compared with the year-earlier period, reaching 3.78 million views.
The overall audience for the newspapers' Web sites grew 9% to 29.94 million.
They said it
"Online publishing is a big area of growth for us, and we are clearly employing resources to build that business; but it's dangerous to be totally dependent on advertising revenue if there's ever a large pendulum shift."
—Neal Vitale, president-CEO of 1105 Media
Source: BtoB, March 12, 2007
"A number of companies are doing this. They are becoming more of a consultancy practice to help their customers talk to their customers better."
—Gordon Hughes II, president-CEO of American Business Media, on the trend toward integrated, consultative marketing
Source: BtoB, Feb. 12, 2007