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BtoB

Online: In Pursuit of the Perfect Web Site

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"The idea of competing with newspapers, and breaking news faster, and being more trustworthy—even with a much smaller staff—that’s really a compelling thing,” said Arul Sundaram, VP of business strategy for IB. “You have an advantage, how do you leverage it and continue to establish that connection, whether on-air, online or over the phone. How do you maintain it? I don’t think anyone’s necessarily cracked it.”
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