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Online search grows rapidly year over year

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New York—The total number of searches in the U.S. conducted across 60 search engines grew 55% to 5.10 billion in December 2005, compared with 3.30 billion in December 2004, according to Nielsen//NetRatings’ MegaView Search report released Thursday.

Google rose 5.7 percentage points to a 49% share of all searches. Yahoo! Search and MSN Search each experienced minor declines in share points, down 0.3 to to 21% and 3.1 points to 11%, respectively.

The top three search engines experienced double-digit growth year over year. Google Search grew 75% to 2.50 billion searches. Yahoo! Search grew 53% to 1.10 billion searches, and MSN Search increased 20% to 553.0 million.

—Carol Krol

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