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BtoB

Online video on the ascendancy, says eMarketer

Published on .

New York—Online video, while only constituting 2.3% of the $16.7 billion spent advertising online, is expected to grow faster than any other form of Internet advertising, according to a report released Wednesday by eMarketer.

By 2010, online video ad spending is expected to garner 8% of the $29.4 billion spent on online advertising.

EMarketer projects that this year alone, online video will grow more than 71%. Spending for Internet video advertising is expected to total $385 million this year.

—Kate Maddox

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