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BtoB

Online video media spending continues to grow

Published on .

Marina, Calif.—Online video gross media spend totaled $2.12 billion in 2008, up 36% over 2007, according to a report published by advertising research company AccuStream iMedia Research. The company projected double-digit increases in video ad expenditures through 2010.

The report, “Online Video Media Spend: 2003-2010,” calculated ad sales for short- and long-form preroll video, in-banner video, podcasts and other video variations.

While many viewers find preroll video ads annoying, preroll ad inventory expanded by 12.6% in 2008, following 16.8% growth in 2007. AccuStream is forecasting 27% growth in preroll inventory this year and next.

In-banner video impressions grew 65% in 2008 and accounted for $1.5 billion in gross media spend, according to the company.

—Christopher Hosford

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