While the panelists acknowledged that SMS text messaging remains the most common form of mobile marketing, they looked ahead to the potential of mobile video and apps for businesses. “An app that provides a real service around the brand—that’s when you get the most engagement,” said panelist Michael Moroney, senior VP-digital at TBA Global.
June Bower, VP-marketing at Cisco Systems, discussed the company’s free iPhone application for WebEx, which enables iPhone users to join WebEx conferences from their mobile phones. “It’s been one of the best-selling apps on the app store for businesspeople,” Bower said. She said other mobile platforms are now asking Cisco to develop the WebEx platform for them.
Jeff Litvack, the Associated Press’ general manager-mobile and emerging products, said the news service has several mobile initiatives, including the AP Style Book app, which costs $29.99.