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BtoB

OPA launches new ad units

Published on .

New York—The Online Publishers Association announced Tuesday that a group of marketers has begun making use of larger and more interactive ad units across member sites.

The new ad units, which include the fixed panel (336 pixels wide by 700 tall), the XXL Box (468 by 648) and the Pushdown (970 by 418), were originally announced in March and are designed to help marketers brand online. Some of the brands using the new OPA ad units include: Bank of America, running the Pushdown on CNN.com and Time.com; Cleveland Clinic, running the Fixed Panel on NYTimes.com; CAN, running the Pushdown on Bizjournals.com; and Mercedes-Benz, which will run various OPA units on FOXSports.com,msnbc.com, NYTimes.com, Reuters.com and the sites of The Wall Street Journal and The Washington Post.

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