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OpenX Technologies announces partnership with IAB

Published on .

Pasadena, Calif.—OpenX Technologies, an ad serving company for small publishers, announced a partnership with the Interactive Advertising Bureau to expand the IAB’s Long Tail Alliance.

The Long Tail Alliance is open to any publisher that sells advertising directly, indirectly or through a network and has annual revenue of less than $1 million. OpenX Technologies will work with its own small-publisher clients to build awareness of and promote the benefits of the IAB Long Tail Alliance.

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