×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

OpenX Technologies announces partnership with IAB

Published on .

Most Popular
Pasadena, Calif.—OpenX Technologies, an ad serving company for small publishers, announced a partnership with the Interactive Advertising Bureau to expand the IAB’s Long Tail Alliance.

The Long Tail Alliance is open to any publisher that sells advertising directly, indirectly or through a network and has annual revenue of less than $1 million. OpenX Technologies will work with its own small-publisher clients to build awareness of and promote the benefits of the IAB Long Tail Alliance.

In this article: