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BtoB

Opinion Research Corp. launches Out-of-Box-Experience customer research

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Princeton, N.J.—Opinion Research Corp., an infoUSA company, Monday announced the launch of its Out-of-Box-Experience research. The company said the focus group-based research will enable R&D engineers, product managers, software designers, support personnel and marketers to witness customers’ first impressions of electronic products, such as computers, cameras, handheld devices and home entertainment systems, as they are unpacked, assembled and put to use.

Separately, ORC announced it has introdued its Employee Research Practice, which offers tools for midsize companies to measure employee engagement.

“By conducting research throughout the ‘employee lifecycle,’ we help organizations improve their employee brand, helping them attract the most appropriate personnel, understand employee engagement, retain key employees and measure the causes of employee turnover,” said Terry Reilly, senior VP-director of ORC’s U.S. Employee Research Practice, in a statement.

—Carol Krol

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