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BtoB

Optify debuts premium version of marketing suite

Published on .

Seattle—Lead generation technology company Optify Inc. has introduced a premium edition of its Inbound Marketing Software suite, intended for marketers that manage multiple sites or brands. Among the product's new features are a marketing API to access website traffic and visitor history details for individual visitors, leads and others who come to a site; multidomain management tools that include 15 domains standard, and with more available as add-ons; and support for more global search engines, keywords, page views and emails, Optify said in a statement. The new version will also enable users to track the impact of their marketing programs across multiple sites, integrate Optify data with other marketing applications and scale inbound marketing activities, according to the company.
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