Optify to introduce enterprise social media tracking system

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Seattle—Optify, an online marketing software company, on March 29 will launch an enterprise-class social media monitoring package that allows marketers to track social media efforts across Twitter, Facebook and LinkedIn.

The software will feature a dashboard widget called Twidget that enables businesses to manage and report on Twitter campaigns; integrate Facebook “likes” data; and improve SEO across different social media channels with keyword reports. The software will also include social media monitoring reports that show results such as leads and conversion rates from social media campaigns.

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