BtoB

Optify launches new lead-generation software

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Seattle—Optify Tuesday officially debuted its new marketing software designed to help b-to-b marketers generate leads via search engine optimization and social media. The hosted software helps marketers optimize their Web sites for organic search as well as use Twitter and other social media to market corporate events and track and score leads. Optify customers include Concur, LexisNexis, Marchex, Microsoft and Sonosite, according to the company.

“Our site sees a very high volume of traffic, much of it originating from organic search;, but we lacked visibility and accountability into how effective that traffic was in driving high-quality leads and how we could improve our search engine rankings,” Janet Bartoli, manager-global search marketing at LexisNexis, said in a statement. “Within minutes of using Optify’s Real Time Marketing software, we were able to prioritize our efforts so that we knew which pages to focus on first and identify the highest-impact changes our site needed to both drive and improve traffic.” Optify is available in four editions. A free 30-day trial is available.

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