Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Optimal iQ releases latest version of click fraud tool

Published on .

San Antonio, Texas—Optimal iQ, a Web analytics provider, announced the release of Click Forensics 3.5, the latest version of its online advertising reporting system that enables advertisers and ad agencies to immediately detect fraudulent clicks. The new tool reviews and scores each click to a Web site and estimates dollars lost based on click fraud. The upgraded version includes enhanced report generation and search provider integration.
Most Popular
In this article: