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Optimal iQ releases latest version of click fraud tool

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San Antonio, Texas—Optimal iQ, a Web analytics provider, announced the release of Click Forensics 3.5, the latest version of its online advertising reporting system that enables advertisers and ad agencies to immediately detect fraudulent clicks. The new tool reviews and scores each click to a Web site and estimates dollars lost based on click fraud. The upgraded version includes enhanced report generation and search provider integration.
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