How to optimize your b2b marketing and sales with online video

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Online video is increasingly becoming an important tool in the b-to-b marketer's toolbox. According to Jon Miller of Marketo's Modern B2B Blogs, “Online video is exploding. Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it,” he writes. “Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. In fact, this month the Volkswagon Darth Vader ad attracted 20% of the record-breaking viewership for the entire SuperBowl XLV in just 36 hours. Remember how much of a game-changer television ads were to print and radio? Just imagine what happens when online video does the same thing to internet advertising.”
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