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BtoB

Options Media Group to acquire 1Touch Marketing

Published on .

Hallandale, Fla.—E-mail service provider Options Media Group has signed an agreement to acquire 1Touch Marketing, a Boca Raton, Fla.-based provider of multichannel marketing services, including opt-in e-mail, Web-based lead generation, cellphone mobile direct marketing and postal campaigns.

1Touch’s database offers mobile marketing records of about 142 million opted-in consumer names and 19 million opted-in business names. Its lead-generation services are based on targeted advertising on consumer, professional and education Web sites.

Options Media said the acquisition will enable it to cross-sell and upsell to its existing customers, and to grow its own database with 1Touch’s prospecting lists. Financial terms of the deal were not disclosed.

—Christopher Hosford

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