Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Oracle to acquire Endeca for text analytics

Published on .

Redwood City, Calif.—Database management technology company Oracle Corp. has announced plans to acquire Endeca Technologies, whose technology analyzes unstructured data, such as in emails, as well as structured data in support of database marketing and customer service. Terms of the deal were not disclosed. The Endeca acquisition follows Oracle's July purchase of InQuira, a knowledge management technology company. Both deals are expected to improve mining for related data in support of Oracle's Siebel CRM application, as well as online customer experiences. The Endeca deal is expected to close by the end of the year.
Most Popular
In this article: