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BtoB

Oracle acquires assets of marketing automation company Market2Lead

By Published on .

Redwood Shores, Calif.—Database and sales-lead company Oracle Corp. has entered the marketing automation arena, acquiring the intellectual property assets of demand-generation and marketing automation company Market2Lead.

Financial terms of the deal were not disclosed.

Oracle said it plans to integrate Market2Lead's technology into its customer relationship management applications, which include Siebel CRM and Oracle CRM On Demand. Market2Lead is based in Santa Clara, Calif.

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