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Oracle buys RightNow, enhances cloud-based CRM

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Redwood City, Calif.—Database management technology company Oracle Corp., aggressively acquiring technologies to enhance its CRM capabilities, will buy customer-service software company RightNow Technologies for $1.43 billion. RightNow's cloud-based technologies also provide social media management, application development and search marketing capabilities. The acquisition positions Oracle and its Siebel CRM solution more directly against cloud-based CRM company Salesforce.com. Last week, Oracle announced plans to acquire text analytics company Endeca Technologies, and in July acquired knowledge-management tech company InQuira, both in support of the Siebel CRM application.
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