×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Oracle cuts prices, concentrating on low-end Web sales

Published on .

Most Popular
Redwood Shores, Calif.--In a bid to capture more electronic-commerce business, Oracle Corp. has lowered the price of its Oracle 8i Standard Edition database by 40% to $15 a power unit, or database capacity, and the Oracle 8i Enterprise Edition database by 50% to $100 a power unit. The moves mark a bid by Oracle to standardize prices, even when a customer spends less than $500,000. The company had been negotiating all sales; it will continue to negotiate larger contracts individually. Oracle, which sells 10% to 15% of its products on the Web, said standard prices will help it reach a goal of transacting 100% of sales for less than $1 million over the Internet by the end of 2000.
In this article: