BtoB

Oracle launches e-business push

Published on .

Reprints Reprints

Redwood Shores, Calif. -- Oracle Corp. held what it called an ``e-business event'' this week that seemed to signal a new push by the software company to be recognized as a leader in Internet computing and electronic commerce. Oracle announced that it will extend its e-business practices to include a Web-based customer relationship tool for its sales force and customers. The company also plans to move its software sales fulfillment to the Web. On its Web site, Oracle proclaims itself ``#1 in e-business,'' appropriating the term that IBM Corp. has used as the centerpiece for its massive Internet computing marketing campaign. Company executives told Reuters news service that Oracle plans to triple its advertising budget to $150 million.
In this article:
Most Popular