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BtoB

Oracle selects Grey Advertising

Published on .

Redwood Shores, Calif.--After a lengthy review, Oracle Corp. selected Grey Advertising, New York, to handle its estimated $90 million account. Grey won out over Leo Burnett, Chicago. Think New Ideas and DDB Worldwide previously handled the business software maker's account. Oracle is currently running an advertising and marketing campaign that touts its prominence in e-business and Internet operations.
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