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OrangeSoda rolls out ‘do-it-yourself’ campaign management platform for smaller, local advertisers

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San Jose, Calif.—OrangeSoda, which provides campaign management services for online advertisers, on Monday released Bid Scholar, a do-it-yourself version of its campaign management platform. The service was introduced at the Search Engine Strategies Expo here. Bid Scholar, which is targeting smaller advertisers seeking local exposure, lets advertisers manage multiple paid search campaigns from a single Web interface.
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