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Outing ‘lazy flacks'

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The editor in chief of Wired has had his own "I'm as mad as hell and I'm not going to take it anymore" Howard Beale moment. Only instead of shouting out the window, he blogged. In his blog The Long Tail, Anderson published a lengthy list of e-mail addresses of PR people who have sent him unsolicited and irrelevant press releases, outing them to the media community. He also permanently blocked those addresses from his in-box. Said Anderson: "I've had it. I get more than 300 e-mails a day and my problem isn't spam, it's PR people. Lazy flacks send press releases to the editor in chief of Wired because they can't be bothered to find out who on my staff, if anyone, might actually be interested in what they're pitching." Right or wrong, his denigration of specific PR people clearly struck a sensitive nerve, prompting both cheers and jeers from journalists, bloggers and PR professionals. Originally posted on Oct. 29, the post has received more than 350 comments. In most cases, it's the journalists cheering and the PR people complaining. Amidst all that kvetching, one poster—identified as "Jessica"—likely summed it up best, driving home the whole point of Anderson's original post. "It should be obvious to everyone reading this thread that the future of media requires tailored messages and real relationship-building." Amen, sister.
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