BtoB

Outlook 2011: Marketing Plans & Priorities

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With the economy on an upswing, more than half of b-to-b marketers plan to boost their marketing budgets this year, according to BtoB's "2011 Outlook: Marketing Priorities and Plans" survey, released this month. This webinar will feature top-line findings from the survey, as well as a panel discussion of marketing plans, trends and strategies for 2011. The discussion will hone in on specific plans for different types of media, online marketing, social media marketing, ad campaigns and more.
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