Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Outsell introduces service to help boost subscription revenue

Published on .

Burlingame, Calif.—Analyst firm Outsell has launched Customer and Revenue Opportunity Analysis, a service intended to give content providers insight into their subscribers’ demographics, engagement level with their products and new revenue opportunities.

The new service stems from a partnership announced in November between Outsell and Scout Analytics, a subscription service, to help content providers boost subscription revenue.

“As subscribers’ paid-content options multiply, their content providers are under increased pressure to deliver value. Those companies that can better understand their clients’ needs and usage patterns are well-positioned to strengthen and expand their subscriber relationships,” Louise Garnett, VP-Outsell Scout Analytics, said in a statement.

Most Popular
In this article: