Outsell said digital sources and aggregators such as Google and Yahoo have contributed to the decline. For breaking news, 57% of news users turn to digital sources, up from 33% a few years ago.
"Though Google is driving some traffic to newspapers, it's also taking a significant share away. A full 44% of visitors to Google News scan headlines without accessing newspapers' individual sites," Outsell analyst Ken Doctor said in a statement. Three in four survey respondents said they would turn to a different source for local online news if their newspapers required a paid online subscription. Outsell surveyed 2,787 U.S. news consumers for the report.