BtoB

Outsell predicts bumpy ride for b-to-b publishers

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Burlingame, Calif.—In a new MarketView report released Monday, research company Outsell predicts a “bumpy ride” for b-to-b publishers as they face competition from alternative information providers such as search companies and content aggregators.

The study, which was based on an online survey of more than 4,000 business purchasers of information, found a significant drop in spending on news and trade information over the past four years as people find alternative sources. This year, spending on news and trade information will make up only 12% of business users’ total information purchases, down from 28% in 2001, the study found.

Spending on scientific, medical and technical (SMT) information jumped from 11% of total information purchases in 2001 to 17% in 2005, and spending on education and training materials increased from 7% in 2001 to 15% of total information purchases this year.

—Kate Maddox

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