In the new report, “What Is Good Performance in 2009?” Outsell presented revised projections for eight sectors. Anticipated growth for search/aggregation/syndication was reduced from 16.8% to 7.5%. Other sectors with reductions for projected growth included education and training (reduced from 7.0% to 5.5%), scientific/technical/medical information (from 8.2% to 5.1%), and non-IT market research, reports and services (from 9.5% to 5.0%).
Overall, Outsell is projecting aggregate industry growth (excluding news companies) of 4.7%. That projects to $391 billion in worldwide revenue versus earlier estimates of 8.3% growth for worldwide revenue of $400 billion.
“We believe the industry may be in further decline in 2010 because of lower renewal rates and contract values catching up in ratable revenue streams,” Outsell CEO Anthea Stratigos said in a statement. “Longer term, there will also be declines due to structural changes. These include the continued downfall of print advertising and the use of social media—in effect, a barter system because people are giving away information that they used to monetize.”