BtoB

Outsell report notes publishers' slow progress finding profit online

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Burlingame, Calif.—As the news industry moves to digital platforms, the leading media companies are still struggling to find profitable, revenue-generating models online, according to a report released Tuesday by Outsell Inc.
The study, "Top 10 US Public News Companies: Print-to-Digital Market Size and Share," provides a baseline of size and share metrics, and a comparison of news companies' online revenue as a percentage of total publishing revenue.
The report reveals a growing divide between global players such as The New York Times Co., Dow Jones & Co. and the Washington Post Co., and regional media companies, both in strategy and results. "In online usage, most sites are just treading water. Our findings reinforce that no company has yet found a golden key," said Outsell analyst Ken Doctor in a news release.
The report focuses on two primary metrics: overall company performance and online usage. Among Outsell's findings: The news industry still generates nearly all revenue from print sources, compared with the information industry overall, which generates about 58.5% of revenue from non-digital sources. The report also found that companies' preparedness to transition from print to digital varies widely.
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