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Outsell report: Overseas markets for information could outpace those in the Americas by 2010

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Kiawah Island, S.C.—The market for information in Asia, Europe, the Middle East and Africa is heating up so fast that it has the potential to outpace markets in the Americas within two years or less, according to a new report from market research company Outsell.

Information industry revenue generated in Asia and the EMEA region should outpace the revenue in North, South and Central America by 2010, according to the report, "The Global Industry Outlook." According to Outsell, the scales are already tipping: American information industry revenue currently represents 53% of the worldwide total, with EMEA and Asia combining for 47%.

The report was presented Monday at the Outsell Signature Event on Kiawah Island, S.C.

"It's very challenging for companies to set a foot in a new region and start to make some waves," said Leigh Watson Healy, chief analyst at Outsell, in an interview with BtoB. "Companies need to establish partnerships or acquire a company on the ground as a way to develop the business. But it's about making long-term investments."

Outsell predicts the information industry overall will reach $448 billion by 2010, at a compound annual growth rate of 5.5% from its current $380 billion valuation.

—Matthew Schwartz

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