Outsell, Scout Analytics form partnership

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Burlingame, Calif.—Analyst firm Outsell andIssaquah, Wash.-based Scout Analytics Wednesday announced a partnership designed to help media companies increase revenue from online paid content.

The partnership, called Outsell Scout Analytics, is a subscription service designed to help media companies analyze the use of their paid content. For instance, Outsell and Scout Analytics said the partnership would enable media companies to analyze unauthorized use, renewals, and cross-sell and upsell opportunities.

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