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BtoB

Outsell sees continued growth in media and information sector

Published on .

Burlingame, Calif.—Information industry analyst firm Outsell predicts 3% growth for the information and publishing industries next year.

The firm said in its report, “Information Industry Outlook 2009: No Guts No Glory," that the sector will total $400 billion in 2008 and $412 billion in 2009.

“The information industry grows fairly consistently, behaving like a portfolio of securities because it is made up of 12 segments that all behave differently,” Anthea Stratigos, Outsell's co-founder and CEO, said in a statement.

“Some are feeling pain from the economy, doubly so if they are operating with obsolete business or delivery models. Other information providers, such as those specializing in market research, health care or compliance, are somewhat recession proof or behave counter-cyclically in downturns.” —Sean Callahan

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