Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Outsell: Small companies more optimistic on marketing

By Published on .

Burlingame, Calif.—Small b-to-b companies have a brighter outlook on marketing spending than larger b-to-b companies, according to a recent study by Outsell, an analyst firm.

Twenty-six percent of small companies surveyed said they planned to increase marketing spending this year, while only 13% of large companies plan to increase their marketing spending. Overall, small businesses plan to cut marketing budgets by 0.4%; large companies plan to cut total marketing spending by 9.7%.

Small companies said their online spending will rise an average of 8.2%, while large companies will only increase online budgets by 0.4%.

For Outsell’s study, small companies are defined as having 100 or fewer employees; large companies, as having more than 1,000 employees.

Most Popular
In this article: