Outsell study finds advertising and marketing spending to grow 3.9% this year

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Burlingame, Calif.—Spending on total U.S. advertising and marketing will grow 3.9% this year to reach $412.4 billion, with the advertising portion totaling $249.1 billion, according to the third annual ad spending report by research firm Outsell.

Reflecting the overall economic slowdown, the growth rate for advertising and marketing spending has declined from 5.8% in 2007.

The report covers five media categories: online, print, events, TV/radio and other. Outsell found that companies are spending 61.8% of their online ad/marketing budgets on their own sites, siphoning dollars away from other options.

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