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BtoB

Outsell: In five years, top media companies will generate 50% or more revenue online

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Burlingame, Calif.—International Data Group, Thomas Publishing, Alibaba.com, CNET and Hearst Business Media are among the top b-to-b e-media companies, according to a new report by analyst firm Outsell.

The report, "Market Analysis: Leaders in the B2B Print to Electronic Revenue Shift," ranks b-to-b publishers and information companies based on their success at growing electronic revenue over print revenue.

"Within five years, all the leading companies will draw at minimum 50% of their revenue from electronic sources, and 0% to 25% from print," Chuck Richard, VP-lead analyst at Outsell, said in a statement.

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