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What is Often Overlooked in a Web Analytics Implementation?

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Web analytics has become de riguer for successful online marketing, but many companies are still stumbling around in the dark when it comes to implementation. The reasons vary, but they include the technical complexity in implementing the process. Check out the Web Analytics World blog for guidance from Enquiro Search Solutions’ director of technology, Manoj Jasra, including a handy-dandy, download-able Web analytics implementation checklist.
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