Pasadena, Calif.—Search marketing company Overture Services said Monday that it plans to expand to five new international markets over the next several months.
Overture, a wholly owned subsidiary of Yahoo!, said it will establish a presence in Brazil, Canada, China, Hong Kong and Taiwan, beginning in the fourth quarter. The company already operates in the U.S., Europe and the Asia-Pacific region.
"Advertisers across the globe are becoming increasingly aware of the value of sponsored search," said Brian Steel, president of Overture International, in a statement. "Overture’s launch in these new markets, including our entrance into Latin America, will help us meet this growing demand and represents an important next phase of our ongoing international expansion."