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Overture announces global expansion

Published on .

Pasadena, Calif.—Search marketing company Overture Services said in September that it plans to expand to five new international markets over the next several months.

Overture, a wholly owned subsidiary of Yahoo!, said it will establish a presence in Brazil, Canada, China, Hong Kong and Taiwan, beginning in the fourth quarter. The company already operates in the U.S., Europe and the Asia-Pacific region.

"Advertisers across the globe are becoming increasingly aware of the value of sponsored search," said Brian Steel, president of Overture International, in a statement. "Overture’s launch in these new markets, including our entrance into Latin America, will help us meet this growing demand and represents an important next phase of our ongoing international expansion."

—Carol Krol

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