Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Overture launches contextual advertising

Published on .

Most Popular
Palo Alto, Calif.--Overture Services Inc. launched Content Match, an online advertising program that delivers ads linked to key words on Web content sites. Under the program, advertisers bid to have their ads tied to key words on content pages and pay each time an Internet user clicks on their ads. Advertisers with the highest bids get top placement for the ads.
In this article: