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Overture launches new version of Content Match

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Pasadena, Calif.--Overture Services, a wholly owned subsidiary of Yahoo!, launched an enhanced version of its Content Match service to give advertisers greater control over their keyword bids. Content Match, Overture’s contextual advertising product that embeds relevant search results on content-based pages, now features a separate bidding option. The new feature gives advertisers the ability to place separate bids on keywords within paid search and directly control costs for each content match listing.
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