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Owens-Illinois rolls out new ad campaign

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New York—Owens-Illinois introduced a global advertising campaign, “Glass Is Life,” to promote glass as a unique packaging material. The campaign was created by Doremus New York and includes print, online, direct and social media. The ads feature thought leaders, such as environmentalist Celine Cousteau (granddaughter of Jacques Cousteau) and Stefano Agostini, CEO of bottled water company Sanpellegrino, discussing the benefits of glass. The campaign budget was undisclosed.
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