New York—Adult owners of e-readers and tablet computers are more likely than the average U.S. adult to be heavy readers of printed magazines and newspapers, according to market research company GfK MRI.
GfK's annual research study, “Survey of the American Consumer,” was based on in-person interviews with more than 26,000 U.S. adults, conducted in their homes between September and April.
It found that tablet owners are 66% more likely than the average U.S. adult to be heavy readers of print magazines (defined as reading 13 or more magazines a month on average); while e-reader owners are 23% more likely to be heavy readers of print magazines.
Also, tablet owners are 54% more likely to be heavy readers of print newspapers (defined as reading 25 or more newspapers a month on average); 63% of e-reader owners are more likely to be heavy readers of print newspapers, according to the research.
More information about the survey is at GfK MRI's website