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BtoB

Pacer International unveils new brand initiative

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Concord, Calif.—Pacer International, a transportation and logistics provider, unveiled a new brand initiative at the Council of Supply Chain Management Professionals’ global conference in Denver this week

The initiative is designed to unify Pacer’s full scope of services and operations under a single brand. To communicate the new brand identity, Pacer introduced a new logo and tagline, “Making your world run smoother.” It plans to roll out a new Web site in mid-November.

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