PacifiCare Health Systems taps Anita Santiago Advertising

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Cypress, Calif.--PacifiCare Health Systems Inc., one of the nation's largest health management organizations, has selected Santa Monica, Calif.-based Anita Santiago Advertising Inc. to handle the company's $1.5 million Hispanic/Latino advertising account. Anita Santiago Advertising will handle all general advertising and media buying for PacifiCare's Latino Health Solutions initiative.
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