Chicago—Packaging World, published by Summit Electronic Media, announced it will launch "Shelf Impact!," an electronic publication, in January.
The new publication will be distributed online to 10,000 packaging development professionals, including brand managers and marketers, package designers, consultancies and other key decision-makers. The publication will provide information about integrating packaging as part of a total marketing program.
Summit said "Shelf Impact!" will be published in cooperation with Lyons Media's Package Design magazine.