Media Business: Your consumer marketing managers work for two publishing companies—Ehlert and TL Enterprises—owned by Affinity Group. And you're in two locations: Maple Grove, Minn., and Ventura, Calif. How does everyone stay on the same page?
Anderson: To counteract the alienation that these factors could cause, our circulation department meets every week through video conferencing. This includes four consumer marketing managers, two fulfillment managers and one customer service specialist, as well as our circulation consultant and me. These meetings are a way for all of us to stay connected across the miles.
MB: What kinds of things come up?
Anderson: We discuss any ongoing issues the department has, as well as summarize any new promotion opportunities that each manager has had. We also talk about ways to effectively work with other departments, offering support and suggestions to anyone who is having problems. We also discuss topics such as what's in e-mail promotions, new ABC/BPA regulations, public place circulation, how to get more involved in the cover creation process, etc. Recently, we added an assignment that has each person bring a new promotion idea to the weekly meeting.