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BtoB

Paid blog posts -- still the wrong model, one year later

By Published on .

We the people of the marketing world, in order to form a more perfect marketing platform, establish justice, insure bloggy tranquility, provide for the common defense of valuable content, promote the general welfare of Web surfers, and secure the blessings of liberty to ourselves and our posterity rather than the corporate machine, do ordain and establish this model for blog posts.

Okay, so those weren’t his words, but it is the sentiment conveyed by Jim Nail, chief strategy and marketing officer at Cymfony, a market influence analytics company, in his blog in which he takes issue with the notion of paying for blog posts, the wrong model, he says, because it contradicts the essence of blogs as "unvarnished thoughts, experiences and opinions of We, the People."
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