BtoB

Pair partner for b-to-b industrial suppliers

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Milwaukee--Strategic marketing service company The 5.12 Group Ltd. said late Tuesday that it has partnered with North Systems Inc., San Francisco, to develop e-commerce systems tailored to industrial suppliers and marketers. The two companies will work together to build a suite of software applications that meet the needs of suppliers, who are increasingly called upon by manufacturers to make themselves ready for e-commerce marketplaces. The move provides a marketing channel for North Systems, which will use 5.12 Group's existing customer base of such clients as Rockwell Automation, Cutler-Hammer, Danfoss Group, ABB Automation, General Electric Co. and PQDirect to pitch its wares. North has recently released NorthB2B 3.0, which allows companies to set up direct sales and channel sales Web sites.
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