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Pair partner for software endeavor

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Redwood City, Calif.--Direct marketing agency Connect Direct L.L.C. said Wednesday it has partnered with APPower! Inc., San Mateo, Calif., to provide strategic and creative services and management of Internet-based campaigns for businesses. The deal is specifically designed to empower marketing executives at companies that may not have the resources to create and manage Internet banner, e-mail and sponsorship campaigns due to downsizing or already lean operations. APPower! is a software and service company that allows marketers to increase the sophistication of their Internet marketing. It provides such services as detection of false e-mail addresses and automated responses.
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