×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Pair partner for software endeavor

Published on .

Most Popular
Redwood City, Calif.--Direct marketing agency Connect Direct L.L.C. said Wednesday it has partnered with APPower! Inc., San Mateo, Calif., to provide strategic and creative services and management of Internet-based campaigns for businesses. The deal is specifically designed to empower marketing executives at companies that may not have the resources to create and manage Internet banner, e-mail and sponsorship campaigns due to downsizing or already lean operations. APPower! is a software and service company that allows marketers to increase the sophistication of their Internet marketing. It provides such services as detection of false e-mail addresses and automated responses.
In this article: